According to Google Trends, the search volume and news reference volume for “hope” are greater than they are for “fear.” And it's worth noting that the search volume for “recovery” is greater than it is for “recession,” although the news reference volume is the other way around.
Still, this is NOT the time for “Business as Usual.” And you can see that reflected in the agenda for Search Engine Strategies (SES) New York, which includes a new track dedicated to “Search & the Fear Economy.” Thousands of the nation's marketers are expected to attend this year's event, slated for March 23-27, 2009, at the Hilton New York.
The new conference track, “Search & the Fear Economy,” features a line-up of timely themes:
-- Searching for a Solution: The Impact of Today's Economy on the Search Landscape;
-- Survival of the Fittest 2.0;
-- Publishing: New Business Models for Changing Times; and
-- Pay-for-Performance: Winning Strategies for Advertisers and Agencies.
And that's not the only change in the conference agenda.
There is a second new track, “Search & the C-Level Exec,” which features these sessions:
-- Entrepreneurs and C-Suite Executives: A Fast-Track to Search Marketing Fluency;
-- Thinking Outside of Your Website: Branding Without Borders;
-- Budget Migration: Going Digital without Impacting Your Brand; and
-- Implementing an Effective Digital Corporate Governance Program.
But wait, there's more!
In addition to the search engine marketing training workshops on Monday, March 23, there is also a one-day Bruce Clay SEO Training Course on Friday, March 27. And in between the optional SEM and SEO training are 65 conference sessions, two keynotes and an Orion Panel.
With the search industry rapidly changing, SES organizers are also reserving several sessions for late-breaking topics to be announced closer to the event. All this makes SES New York a must-attend event in the search industry as well as the largest show in the global SES series.
If you want to get a flavor of SES New York 2009, check out the Day 1 highlights from Search Engine Strategies New York, 2008. And it is worth noting (again) that the economy was in a recession back then, even if it hadn't been officially declared.
So, as President Barack Obama said in his inaugural address, “Starting today, we must pick ourselves up, dust ourselves off, and begin again the work of remaking America.”
And one of the places to start is at SES New York 2009. And if you register by Friday, March 6, 2009, you can save up to $200. Hey, that's equivalent to 40% of the tax cut – or payroll tax credit – that Obama is proposing to give individuals. And even “in the depth of winter, when nothing but hope and virtue could survive,” $200 is still $200.
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