When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act. In today's SEM 101 column, "Web Analytics 101, Part 2," Ron Jones illustrates how Web analytics can be used to make decisions to improve the effectiveness of an online marketing strategy and the performance of a Web site.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!