With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. In today's building brand equity column, "10 Ways Twitter Can Make Money," Erik Qualman shows that by working new features into the service, the company could enhance users' Twitter experience, and monetize their service at the same time.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!