Many engines, especially Google, are looking for uncommon combinations of content that typically don't exist together. In today's enterprise search marketing column, "Breaking the Norm with Search," Aaron Shear outlines one untapped way to capture search traffic, by combining content of related items in new ways.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.