Many engines, especially Google, are looking for uncommon combinations of content that typically don't exist together. In today's enterprise search marketing column, "Breaking the Norm with Search," Aaron Shear outlines one untapped way to capture search traffic, by combining content of related items in new ways.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!