Many engines, especially Google, are looking for uncommon combinations of content that typically don't exist together. In today's enterprise search marketing column, "Breaking the Norm with Search," Aaron Shear outlines one untapped way to capture search traffic, by combining content of related items in new ways.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!