Fox Interactive Media, parent of popular social networking site, MySpace, announced Monday that it would be cutting 5% of its workforce, or 100 jobs. Employees at MySpace are affected.
Social networks are notorious for having trouble monetizing their sites, despite high traffic. MySpace has found additional challenges by increased competition from social network Facebook and the social chat client, Twitter.
But it's not for lack of effort on MySpace's part. Last year, they redesigned their site and launched a self-serving ad platform. MySpace has also partnered with Google and Yahoo in the OpenSocial effort to help social profiles be portable among several sites.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.