Newspapers may be struggling these days but it's not for lack of web traffic, at least for the top ten newspaper sites. According to Nielsen Online, web traffic to the top 10 sites grew by an average of 16% in December 2008. Only one of the top 10 properties, Boston.com, saw a decline in web traffic:
"Nine of the top 10 newspaper Web sites experienced positive year-over-year growth," commented Chuck Schilling, research director, agency & media, Nielsen Online. "News coverage in December ranged from how the 2008 holiday season would be affected by the weakening economy to Obama's latest nomination for his administration, all of which helped to drive this impressive growth."
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Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.