Click Fraud Increased Slightly in Q4 2008
Click Forensics has released click fraud data for the fourth quarter of 2008. The click fraud rate grew slightly year-over-year. Here are the primary findings:
“Based on the data we tracked in Q4 2008, it seems that the online advertising industry is not immune to the growing tide of cybercrime during this recessionary period,” said Tom Cuthbert, president of Click Forensics. “Both the overall click fraud rate and the rate of click fraud originating from botnets were the highest ever in Q4 2008. In addition, we’ve started to see old schemes like click farms reemerge. Advertisers should pay close attention to these types of threats in their online campaigns throughout the year.”
Related Reading
Click Fraud: What It Is, How to Fight It
Rounding Up the Usual Click Fraud Suspects
Click Fraud Declines Slightly in Q2 2008
Q1 2008 Click Fraud Down from Last Quarter, Up from Last Year
Click Fraud: Somebody Is Cheating You
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