Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. In today's SEM Crossfire column, "Battling Click Fraud is Important for All Involved," Frank Watson and Chris Boggs remind us that both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!