The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. In today's SEM 101 column, "Link Building 101, Part 1," Ron Jones suggests using the same concept and applying it to your internal linking structure.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!