The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. In today's SEM 101 column, "Link Building 101, Part 1," Ron Jones suggests using the same concept and applying it to your internal linking structure.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 5 December to take advantage of Early Bird Rates.