Live Search has added a fourth mainline position for its search ads in the UK. The move comes after getting feedback from their PPC advertisers about wanting more clicks.
Writing on the adCenter blog, Tina Kelleher says, "After listening to your feedback around wanting to generate more clicks for your PPC campaigns on adCenter, we've made some enhancements that will not only provide extra ad visibility to help boost incoming traffic, but will also provide an improved layout and better search experience for our users...Results have been positive since the launch, so we're really excited to roll this out to the UK market."
Live Search added a fourth mainline in the U.S. last September. It must be working because search was a positive note in an otherwise unfavorable earnings report for Microsoft's recenetly reported second quarter.
Here's a screenshot of a search with the 4th ad:
adCenter Rolls Out New Custom Date Range & Filter Options for Performance Data
New Campaign Management and Editorial Updates for Microsoft adCenter
Microsoft adCenter Launches Learning Center
adCenter Introduces Dynamic Text Insertion
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!