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johnson-nathania Releases Winter Vacation Survey Data

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Travel search site has released data about the intentions of Americans for winter vacations. In a tough economy, you might think that winter vacations are on the chopping block, but 76% of consumers still plan to get away this winter.

The news isn't all good as 50% said the credit crunch will have them taking fewer trips this winter. Of course, price will be an important factor. 77% said price and value will be the biggest factors in determining their winter trips.

Strategies being employed in planning a cost-effective trip include:

  • Opting for domestic travel destinations over those abroad
  • Taking advantage of off-season pricing rather than escaping to the Caribbean in the high season
  • Choosing a destination that offers a free place to stay.

"People are still interested in traveling over the coming months, but we've seen they're spending more time searching, comparing and discussing vacation decisions with traveling companions," Brian Harniman, EVP of marketing and distribution said. "The good news is that deals on winter and spring getaways are more plentiful than we've seen in recent years. Airlines are launching winter fare sales that are lasting through spring. Hotels are lowering prices and adding value components such as free nights and vouchers for entertainment and dining."

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