Travel search site Kayak.com has released data about the intentions of Americans for winter vacations. In a tough economy, you might think that winter vacations are on the chopping block, but 76% of consumers still plan to get away this winter.
The news isn't all good as 50% said the credit crunch will have them taking fewer trips this winter. Of course, price will be an important factor. 77% said price and value will be the biggest factors in determining their winter trips.
Strategies being employed in planning a cost-effective trip include:
- Opting for domestic travel destinations over those abroad
- Taking advantage of off-season pricing rather than escaping to the Caribbean in the high season
- Choosing a destination that offers a free place to stay.
"People are still interested in traveling over the coming months, but we've seen they're spending more time searching, comparing and discussing vacation decisions with traveling companions," Brian Harniman, Kayak.com EVP of marketing and distribution said. "The good news is that deals on winter and spring getaways are more plentiful than we've seen in recent years. Airlines are launching winter fare sales that are lasting through spring. Hotels are lowering prices and adding value components such as free nights and vouchers for entertainment and dining."
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!