Kenshoo has integrated negative keyword management into its search marketing management tool, KENSHOO SEARCH. Kenshoo says the following data represents average improvements attributable to the cross channel negative keyword manager:
- CTR increase by 40-80%
- ROI increase by 20-60%
- Conversion Rate increase by 30-50%
- Profit increase by 30-50%
Print-on-demand site CafePress has seen success using the feature. Jeremy Post, Sr. Manager, Acquisition Marketing at CafePress explains, "We manage massive amounts of keywords, so it was critical that our campaign managers have a way to easily manage negative keywords. This feature not only delivers value by increasing our campaign quality but it also saves us countless hours of work by not having to copy and paste keywords into every part of the system. "
Kenshoo expects additional clients to experience similar results. "Our commitment to Quality Management focuses our efforts on developing features which increase the overall value and effectiveness of search marketing," said Alon Sheafer - VP of Products and Marketing at Kenshoo. "Users of the negative keyword tool are already seeing increased ROI - up to 60% - through cost reductions and improved targeting. By filtering out irrelevant traffic, their ads are being displayed more often on value-driving keywords that increase CTR and conversions."
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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