If you're not using analytics in the right way on your large site, it will be difficult to adequately track your site's traffic sources. In today's enterprise search marketing column, "How Strong is Your Search?," Aaron Shear cautions that if you're not careful, you could end up with two competing teams -- one driving paid search, and the other driving organic.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!