If you think next week’s conference agenda for SES London 2009 was already packed with sessions, check out the trade show floor. The organizers have added Mini Site Clinics during the networking lunch and afternoon break in the Expo Hall.
Shari Thurow, the Founder and Search Engine Optimization (SEO) Director at Omni Marketing Interactive, will be holding an “Express Search Usability Clinic” on Tuesday, Feb. 17, from noon to 1 p.m., and again on Wednesday, Feb. 18, from 3 to 4 p.m. You can get one-on-one advice for usability, design, copy, link development, and any technical issues that may prevent your Web site from receiving high quality search engine traffic and visitor conversions.
Matt Bailey, the President of Site Logic Marketing, will be discussing “Small Changes, Big Results” on Tuesday, Feb. 17, from 3 to 4 p.m., and again on Wednesday, Feb. 19, from 1 to 2 p.m. If you need some help, or just another pair of eyes to check your website, the Express Clinic with Bailey will help you identify minor changes in your website that could provide major results. If you are particularly daring, bring the access to your analytics (if they are hosted online), and he will really dive in!
Both Mini Site Clinics will be held in the exhibit hall in Booth 101. As you prepare to take advantage of this added bonus, all you need to do is figure out how to grab lunch and then get to these PowerPoint free, interactive clinics, which are “first-come, first-served.”
But if you can successfully navigate your way around Piccadilly Circus, then you are up for the challenge of the Business Design Centre. Don't miss the opportunity to visit the Expo Hall, take in an Express Site Clinic, and get your Web site reviewed live by one of the SEO experts at SES.
And while you are in the exhibit hall, check out the growing list of sponsors and exhibitors. There are companies like Adfero DirectNews, Efficient Frontier, MakeMeTop, and WebCertain, which exhibited last year are back again this year.
For example, last year I interviewed Andy Atkins-Krueger of WebCertain about multilingual tongue-twisting, polyglot poker, and the more serious aspects of organic seo and paid search optimiztion when operating internationally. Oh, and Kia from the PR team finished the video with a flambouyant Finnish flourish of a finale.
And this year, there are a whole bunch of new companies exhibiting at SES London 2009, including: Acquisio, Digital Clarity, Direct Traffic Media, IAB Search Council, Indus Net Technologies, Jellyfish, Microsoft AdCenter, Platform-A, PRWeb, SCL Analytics, and WebTrends. I plan to interview some of these exhibitors next week for the SESConferenceExpo’s Channel on YouTube.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.