SEO News

Google News Offers 8 Tips on How to Make Your Site Crawlable

by , Comments

Online news publishers will want to take note of eight tips that Google News is offering to help them better index your site. Here they are:

  1. Keep the article body clean - keeping the content close to the title in the html and not breaking it up with a bunch of tags and other code will make it more likely that the correct content gets indexed
  2. Make sure article URLs are permanent and unique
  3. Take advantage of stock tickers in Sitemaps
  4. Check your encoding - make sure it's consistent and uniform
  5. Make your article publication dates explicit
  6. Keep original content separate from press releases
  7. Format your images properly - use large images (JPEGs are crawled better) with "reasonable" aspect rations as well as descriptive captions.
  8. Article Titles in Google News - be sure to have the title in both the title tag and as the headline of the page

What do you think of these tips? Let us know in the comments.

Related Reading:
Google News Enables Cross-Language Search
Google News Gets Personal
Google News Testing Updates

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus