SEO News
johnson-nathania

YouTube Tests Downloading; Offers Creative Commons

by , Comments

In the ongoing effort to monetize, YouTube is now testing letting partners offer downloadable videos. Partners can allow downloads for free or for pay via Google Checkout, which requires a fee.

Partners testing the free downloads are educational, including Stanford, Duke, UC Berkeley and UCTV. Partners testing the paid downloads include users khanacademy, householdhacker and pogobat.

Here's a screenshot of a video by householdhacker. Notice the download link below the bottom left corner of the video.

youtubedownloadlink021209.jpg

Done right, this could prove quite lucrative for YouTube. Assuming this eventually gets opened up to more partners/users, it could prove quite the competitor for iTunes. But Google is much more open than Apple and many more users would have an opportunity to pursue revenue streams via YouTube.

In fact, bundled with today's download announcement is news that YouTube is now offering Creative Commons licenses for those of you out there who "get it" and don't mind sharing your work.

Related Reading:
YouTube Expands Click-to-Buy
YouTube Rolls Out HD, Niche Landing Pages
Google Can't Fix All of YouTube's Ad Problems with 'Project Spaghetti'


ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

Recommend this story

comments powered by Disqus