Microsoft launched an adCenter desktop application last June, but only to a closed beta. Now, the tool is opening up to a larger number of advertisers.
U.S. and Canadian advertisers with 100,000 keywords or less in their combined adCenter campaigns are now eligible to use the tool. Advertisers in the U.K. and France will get the tool soon, as well.
Microsoft is also prepping the adCenter desktop for advertisers with a larger number of keywords. They hope to have it ready by this summer.
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