Social media marketing can be a great arrow in your quiver of marketing tools. In today's SEM 101 column, "Social Media Marketing 101, Part 2," Ron Jones shows that to leverage it correctly, you must consider first what you want to accomplish.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!