Social media marketing can be a great arrow in your quiver of marketing tools. In today's SEM 101 column, "Social Media Marketing 101, Part 2," Ron Jones shows that to leverage it correctly, you must consider first what you want to accomplish.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!