Social media marketing can be a great arrow in your quiver of marketing tools. In today's SEM 101 column, "Social Media Marketing 101, Part 2," Ron Jones shows that to leverage it correctly, you must consider first what you want to accomplish.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!