Social media marketing can be a great arrow in your quiver of marketing tools. In today's SEM 101 column, "Social Media Marketing 101, Part 2," Ron Jones shows that to leverage it correctly, you must consider first what you want to accomplish.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!