In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. In today's building brand equity column, "Social Media Madness -- The Sweet 16," Erik Qualman scores each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
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