Starting tomorrow, February 24, Google AdWords will begin implementing a new URL display policy. From then on, if you have multiple display URLs in the same ad group, they must all have the same top-level domain.
Google gave the following example as a group of URLs that would work in the same ad group:
Here's an example of what will NOT work:
In order to comply, you'll either need to create new URLs or create separate ad groups.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.