Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. In today's enterprise search marketing column, "Spending in a Tough Market," Aaron Shear reminds us that the SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!