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ComScore

U.S. Online Search Behavior Mimicks Economy

johnson-nathania
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comScore has released data revealing search behavior that reflects sentiment about the economy in the United States. Searches for terms like coupons, unemployment and bankruptcy are experiencing triple digit growth.

financialsearchtermscomscore0209.jpg

The younger you are and the less you make, the more likely you are to conduct such searches:

financialsearchtermscomscore0209demographics.jpg

Related Reading:
Job Search is Fastest Growing Online Content Category in 2008
61% of Reluctant Consumers Can Be Positively Swayed Online
As Goes Google So Goes The Economy?


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