SEO News
Search

U.S. Online Search Behavior Mimicks Economy

johnson-nathania
by , Comments

comScore has released data revealing search behavior that reflects sentiment about the economy in the United States. Searches for terms like coupons, unemployment and bankruptcy are experiencing triple digit growth.

financialsearchtermscomscore0209.jpg

The younger you are and the less you make, the more likely you are to conduct such searches:

financialsearchtermscomscore0209demographics.jpg

Related Reading:
Job Search is Fastest Growing Online Content Category in 2008
61% of Reluctant Consumers Can Be Positively Swayed Online
As Goes Google So Goes The Economy?


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus