Users of Google's blogging product, Blogger, can now add Friend Connect to their blogs. The feature enables them to incorporate social networking to their blog. Now, that might seem a bit redundant. Isn't a blog already social with comments?
Yes, but blogging isn't a comprehensive social community. Granted, Friend Connect isn't comprehensive, but it's a simple way for those who don't have the time or resources to build out a full-on social networking site.
Friend Connect is also a social media marketing tool. Users share their activity with others, so Blogger users might get new readers when it's noted that Friend Connect users are reading them.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!