Users of Google's blogging product, Blogger, can now add Friend Connect to their blogs. The feature enables them to incorporate social networking to their blog. Now, that might seem a bit redundant. Isn't a blog already social with comments?
Yes, but blogging isn't a comprehensive social community. Granted, Friend Connect isn't comprehensive, but it's a simple way for those who don't have the time or resources to build out a full-on social networking site.
Friend Connect is also a social media marketing tool. Users share their activity with others, so Blogger users might get new readers when it's noted that Friend Connect users are reading them.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!