Guy Kawasaki and Matt McGowan will be holding an SES Webcast on Friday, March 6, at 10 a.m. (PST), 1 p.m. (EST), 6pm (GMT). They will talk about Kawasaki's new book, "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition." They will also talk about Kawasaki's opening keynote at Search Engine Strategies New York, which is entitled, "Twitter As A Tool For Social Media."
Kawasaki is a founding partner and entrepreneur-in-residence at Garage Technology Ventures, a seed and early stage venture capital fund. He is also the co-founder of Alltop.com, an "online magazine rack" of popular topics on the web -- the success of which is attributed to social networking tools such as Twitter. He is considered one of the top 50 most popular bloggers worldwide, and was recently selected by Invesp.com as the #2 top marketer of 2008.
"Reality Check" is Kawasaki's all-in-one guide for starting and operating great organizations -- ones that stand the test of time and ignore any passing fads in business theory. He is also the author of eight books including "The Art of the Start", "Rules for Revolutionaries", "How to Drive Your Competition Crazy", "Selling the Dream", and "The Macintosh Way".
McGowan is Vice President and Publisher for Incisive Media's Interactive Marketing Group. He oversees all marketing activities for Search Engine Watch and ClickZ in addition to their respective trade show series, Search Engine Strategies and ClickZ Events.
During this exclusive 60 minute closed-circuit webcast, reporters and bloggers will have a to engage Kawasaki with specific strategic and business questions of your own, discuss his most recent book, and get insight into why Twitter is rapidly becoming the one social media tool you can't do without!
Go to http://www.searchenginestrategies.com/webcasts/ to register for this event. Tell them that Greg sent you. This won't help you one iota, but it will make me feel like I've accomplished something.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.