Google Analytics is launching a skills qualification program. Think Google Adwords certification, but for Google Analytics.
The program is called Google Analytics IQ - or Google Analytics Individual Qualification. Once you're certified, you can help use Google to brand yourself to clients or enhance your status to your boss if you're in-house.
"Google is an important partner to both GroupM and its clients," said Rob Norman, Director of Interactive at WPP agency GroupM Worldwide. "Google Analytics is an important resource in helping us to understand the opportunity that Google presents, and our participation demonstrates our continued commitment to gaining insight in all our key channels."
Will you take the Google Analytics IQ? Let us know in the comments. In the meantime, brush up on the latest Google Analytics updates and information with these posts from SEW:
Google Analytics Adds iPhone Advanced Segment
Bryan Eisenberg Publishes Comprehensive Google Analytics Guide
Website Optimizer Now Tracks with Google Analytics Code GA.js
Google Analytics Now Tracks Flash Content
Google Analytics Unveils 7 Major Updates
Google Analytics Now Available in Google Code
Google Analytics Now Shows When a Visitor Uses Chrome
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.