SEO News
Search

AdMob Lowers Minimum Bid Prices for Geo-Targeted, Non 'Big-4' Carrier Ads

johnson-nathania
by , Comments

Mobile advertising vendor AdMob has made changes to its minimum bids for geo-targeted ads. Already in effect, the changes affect the following:

  • For iPhone ads targeting all United States traffic (i.e., all US with no further targeting options selected), the minimum bid will decrease from $0.10 to $0.05.
  • For non-iPhone ads targeting all countries and carriers (i.e., no further targeting options selected), the minimum bid will decrease from $0.03 to $0.01.

Minimum bids for ads targeting specific carriers is also being affected. Targeting the big 4 US carriers (AT&T, Sprint, T-Mobile & Verizon) will NOT change, and ranges from $0.11 - $0.15. Targeting for all other carriers will decrease from between $0.11 - $0.15 to $0.05.

Related Reading:
AdMob Launches Offering for Android Applications
AdMob Launches New iPhone Ad Solutions, Offers Free Advertising to iPhone Developers
What Recession? AdMob Wins Big Funding Round, Eyes Global Ad Markets
AdMob, Mywaves Offer New Mobile Video Format


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus