Mobile advertising vendor AdMob has made changes to its minimum bids for geo-targeted ads. Already in effect, the changes affect the following:
- For iPhone ads targeting all United States traffic (i.e., all US with no further targeting options selected), the minimum bid will decrease from $0.10 to $0.05.
- For non-iPhone ads targeting all countries and carriers (i.e., no further targeting options selected), the minimum bid will decrease from $0.03 to $0.01.
Minimum bids for ads targeting specific carriers is also being affected. Targeting the big 4 US carriers (AT&T, Sprint, T-Mobile & Verizon) will NOT change, and ranges from $0.11 - $0.15. Targeting for all other carriers will decrease from between $0.11 - $0.15 to $0.05.
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