Included in the Techie Guide are:
- A detailed explanation of the Website Optimizer experiment scripts
- How to implement segmentation in your experiments
- How to test with dynamic content
The guide is available as a free download (PDF) at google.com/websiteoptimizer/techieguide.
Website Optimizer Now Tracks with Google Analytics Code GA.js
Google Website Optimizer Launches New YouTube Channel
Google Website Optimizer Launches New Help Forum for Those Pesky Landing Page Testing Questions (and Answers!)
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.