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CitySquares Tweaks Their Search (and Rocks Online Reputation Management in the Process!)

johnson-nathania
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Last week CitySquares announced the expansion of their local search to all 50 states. In my coverage of the announcement, I noticed that typing in my hometown of Raleigh brought up no results.

CitySquares Lead Developer Michael LeBarron noticed the post and commented on the blog that indeed Raleigh was included in the expansion.

I emailed him privately to tell him how I was conducting the search. It turns out that CitySquares recognized "Raleigh, NC," but I was typing in just "Raleigh." For whatever reason, the search didn't recognize the city without the state.

Michael went to work on it, and by Friday I had an email in my inbox saying the fix was complete. I tried it out this morning and wow - what a fix!

Now, when I search for Raleigh, CitySquares smartly asks me which Raleigh I, in fact, am searching for:

citysquarescitysearchfix0309.jpg

Incidentally, this is a fantastic example of a brand listening to the conversation about them online. Not only did CitySquares engage in the conversation, they made a change to their product that benefits everyone.

If you want to know how to be as good as CitySquares at online reputation management, check out these posts:

How to Bury Negative Online Mentions of You - Intermediate Level Tactics
Pssst. People are Talking... About Your Business!
SEO for Brand Reputation Management
Big Brands Wage Reputation Battles on Many Fronts
61% of Reluctant Consumers Can Be Positively Swayed Online
Online Reviews Second Only to Word of Mouth in Purchase Decisions
Google's Mobile Ratings Increase Need for Online Reputation Management
Need To Track Your Brand Online? Try Search Monitor


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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