Google Analytics has published a guide for beginners who are new to the product. Called the "Getting Started Guide," it's a new section of the Help Center for Google Analytics.
In it, you'll find the benefits of using Analytics (perhaps you've heard that you should be doing analytics but have no idea why), screenshots of the interface, installation help and more.
You can find the Getting Started Guide here or on the main page of Google Analytics help.
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Optimising Digital Marketing Campaigns with Search, Social and Analytics
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