SEO News

LinkedIn Rolls Out Update to DirectAds

by , Comments

LinkedIn has experienced great success not only as a social network for career professionals but also in their monetization, normally a struggle for social sites. One of their advertising avenues is DirectAds and this week they're rolling out an update to the program.

Over at the LinkedIn blog, Senior Product Manager Jack Chau explained three of the enhancements included in the update:

  • Access to a global audience Now you can target professionals from Australia, Canada, India, Netherlands, and the United Kingdom. The US was already available.

  • More pricing options for more cost-effective advertising Pay-per-click has been added as an option, and cost per impression (CPM) will still remain an option.

  • Easier payments for DirectAds Advertisers won't be charged until after they have a clear picture on the CPM or the cost per click (CPC) for their ads.

Related Reading:
Small Business Owners Need Twitter and LinkedIn
LinkedIn Launches Market Research Survey Service
LinkedIn's New Search Platform Goes Live
LinkedIn Launches Targeted Advertising Network

SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus