Microsoft announced it has closed its analytics program - adCenter Analytics beta - and at the end of the year all current users will no longer have access to the program.
Microsoft is recommending that all current users download all their information prior to the December 31 closing. The adCenter Analytics blog stated this program was a success and gave them insight into the analytics process.
"It enabled us to confidently determine that we can be of most value to advertisers and publishers by offering a tailored solution that meets more specialized needs."
Guess they plan on offering an alternative some time in the future.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!