Earlier this week, Waggener Edstrom released a beta version of a conversation-monitoring device specialized for Twitter, called "Twendz."
According to a story in PR Week, "Twendz" evaluates up to 70 Twitter microblog posts, or Tweets, at once, and compares them to a database of words associated with positive or negative sentiments. The tool then rates the overall tone of messages as they apply to companies, individuals, or products, according to a company statement.
There is no release date set for a final version.
Appropriately, Waggener Edstrom unveiled the product on its Twitter account. Although there are a number of third-party Twitter management systems such as Tweetdeck, it appears that this tool offers analysis of conversations as well as the ability to manage Twitter feeds in easy-to-read formats.
Check it out.
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Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!