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YouTube Dominates Online Video Market on Both Sides of Pond

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Two weeks ago, I reported that YouTube had surpassed 100 million U.S. viewers for the first time. According to comScore Video Metrix, 100.9 million viewers watched 6.3 billion videos on YouTube.com in January 2009 -- an average of 62.6 videos per viewer.

Today, comScore reported that 23.5 million U.K. viewers watched over 2 billion videos on YouTube.com in January 2009 -- an average of 86 videos per viewer. And 1.1 million U.K. mobile phone subscribers visited YouTube.com that month.

During SES London 2009 last month, I interviewed Li Evans of Key Relevance about new wave in video.

Li talked about how putting your brand out via YouTube is becoming a new marketing channel for companies. She said that if you are a company looking to get your videos out for branding and marketing purposes, you have to make sure everything is congruent across all marketing channels, including avatars, banners, or overlays on the videos. Li recommended some additional tips and strategies for companies looking to create brand effectively through video. Check out the video interview below.


Liana Evans, KeyRelevance, on video branding strategy at SES London

Li and I will both be speaking next week at the "Video Search Engine Optimization: 2009 and Beyond" session at SES New York 2009. Jeff Ferguson, a member of the SES Advisory Board and the Director of Online Marketing for Napster will be moderating the panel, which also includes Gregory Markel, the Founder and President of Infuse Creative, Henry Hall, the Senior Product Manager of Microsoft Live Search, and Matthew Liu, the Product Manager of YouTube Sponsored Videos.

This session will look at how video search engine optimization (VSEO) has become the most important new use of search engine optimization today. Although, YouTube isn't a video search engine; it doesn't crawl videos on your website. It describes itself as "the world's most popular online video community." I'd describe it as a video sharing site.

But whatever you call it, YouTube dominates the online video market on both sides of the pond.


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