Google Analytics enhancements - Now, you can track TV ads by the hour and see how many viewed the ad as well as what percentage of the initial audience was retained throughout the entire ad.
Audience Data Reporting - Google is adding interests (i.e. photography) and household properties (i.e. marital status, presence of children). Previously, they were just reporting Viewers Per Viewing Household within a chosen age and gender. This video explains more:
What do you think of these updates? Let us know in the comments.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.