In the second quarter of 2009, instant messaging client Meebo will begin offering its social ad platform to partner sites. So far, over 40 online publishers will participate including:
- Sugar Publishing
- Bleacher Report
- Current TV
- GGL Global Gaming
- Internet Brands
Meebo says their key ad metrics include:
- 10x higher click rates than typical ads on social media sites
- 1% click rates on average
- 1:35 seconds average time spent with the ad content
- 10% of users that engage then share the branded experience with their friends
"Meebo ads work for brand marketers by providing a platform that delivers an abundance of social actions that can be measured," said Carter Brokaw, chief revenue officer, Meebo. "Today, we're announcing that our advertising partners will be able to extend their buys across our syndication network of tier-one content sites, social networks, entertainment sites, blogs, and gaming partners. Our syndication partners will increase their revenue potential because Meebo ads are highly engaging and integrated into the communication experience to drive actions. The result is increased scale for social campaigns that deliver results for both marketers and partners."
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