In the second quarter of 2009, instant messaging client Meebo will begin offering its social ad platform to partner sites. So far, over 40 online publishers will participate including:
- Sugar Publishing
- Bleacher Report
- Current TV
- GGL Global Gaming
- Internet Brands
Meebo says their key ad metrics include:
- 10x higher click rates than typical ads on social media sites
- 1% click rates on average
- 1:35 seconds average time spent with the ad content
- 10% of users that engage then share the branded experience with their friends
"Meebo ads work for brand marketers by providing a platform that delivers an abundance of social actions that can be measured," said Carter Brokaw, chief revenue officer, Meebo. "Today, we're announcing that our advertising partners will be able to extend their buys across our syndication network of tier-one content sites, social networks, entertainment sites, blogs, and gaming partners. Our syndication partners will increase their revenue potential because Meebo ads are highly engaging and integrated into the communication experience to drive actions. The result is increased scale for social campaigns that deliver results for both marketers and partners."
IM Platform Meebo Tries Shareable Ads
MIVA Direct Partners with Meebo for ALOT Social Community Integration
Meebo Signs Media Partners, Adds Advertising
Meebo Builds Ad Network Around Chat
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.