Yahoo! has named Elisa Steele as their new Chief Marketing Officer. Steele previously held positions as senior vice president of corporate marketing at NetApp and led integrated marketing and merchandising efforts at Sun. She will report directly to new Yahoo! CEO Carol Bartz.
"The Yahoo! brand is one of our most valuable and strategic assets, and Elisa is charged with unlocking its potential globally. Elisa has an outstanding track record in leading global marketing, branding, and communications teams, and we're excited to welcome her to Yahoo!'s executive staff," said Bartz. "Yahoo!'s marketing strategy and teams have become decentralized over time - hiring Elisa in the CMO role will quickly mobilize our plan to integrate the function globally and more effectively represent the Yahoo! brand."
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!