SEO News
Search

Google Launches Two Updates to Results Pages

johnson-nathania
by , Comments

Google has announced two updates to results pages which they hope will enhance the users experience by better understanding user intent. First up, a new technology has been deployed to understand the associations of a given search phrase. Google offered up the example of "principles of physics." With the new technology, Google now understands that "angular momentum," "special relativity," "big bang" and "quantum mechanic" are terms associated with the original term.

associatedsearchterms0309.png

The next update is related to long search queries. These results will now return more lines of description (the words under the title) when necessary. The idea is that with more words, more lines may be necessary to help users find precisely what they're looking for.

What do you think of these updates? Will they improve the search experience on Google? Let us know your thoughts in the comments.


Related Reading:

Google News Gets Ads in Search Results
Google Search Results Now (Visually) Optimized for the iPhone and G1


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus