Google has announced two updates to results pages which they hope will enhance the users experience by better understanding user intent. First up, a new technology has been deployed to understand the associations of a given search phrase. Google offered up the example of "principles of physics." With the new technology, Google now understands that "angular momentum," "special relativity," "big bang" and "quantum mechanic" are terms associated with the original term.
The next update is related to long search queries. These results will now return more lines of description (the words under the title) when necessary. The idea is that with more words, more lines may be necessary to help users find precisely what they're looking for.
What do you think of these updates? Will they improve the search experience on Google? Let us know your thoughts in the comments.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.