YouTube has announced a name change for some of the features on its site. They are as follows:
- Spotlight Videos - These are videos that YouTube are entertaining or educational for the masses, so they highlight them.
- Promoted Videos - Originally called "Sponsored Videos," these are the paid video ads - like paid search but for YouTube and with videos.
- Featured Videos - These videos have gained popularity among YouTube's users and therefore get prominent attention on the largest online video site in the world.
What do you think of the name changes? Let us know your thoughts in the comments.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!