Recently, Visual Design Lead Doug Bowman left Google because he felt it was too constricting of an environment for a designer. I wasn't surprised. Marissa Mayer holds a tight leash on all things Google design-wise. Managing a design effort that's based on an old style serif font with primary colors and micromanaged by an executive with a programming background is probably not the dream of most cutting edge designers.
But don't feel bad for Bowman. The hottest tech company out there right now has picked him up. Twitter has tapped Bowman to be their Creative Director.
When you think of Twitter and design, a few things come to mind:
- A very bubbly logo
- A bird
- Small birds attempting to lift a very infamous whale
It will be interesting to see where Bowman takes Twitter. There's no doubt the company is evolving. With the inevitable monetization methods on the horizon, design will likely play a key role.
But design also has its role in simply updating Twitter as is. Twitter has tweaked the front page a lot since its inception, from testing a search box to a sidebar overhaul. The design efforts have been squarely under co-founder Biz Stone's responsibilities.
Of course, Biz is a very busy dude right now, so hiring a Creative Director appears to be a wise delegation.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.