Last October, Google launched a display advertising builder in AdWords to help online advertisers create banner ads. Since then, the tool has received a few updates as well as the addition of various templates from time to time. For example, last week a coupon template was released.
This week, rich media and video templates are being added to the mix. Advertisers will be able to track interactions such as mouseover rates and use multiple destination URLs with these new templates.
Here's a video introducing the new templates:
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.