IndustryGoogle Suggest Goes International

Google Suggest Goes International

Last August, Google set a search query suggestion feature as default on its homepage. But like many Google features, it was rolled out to the U.S. only.

Now, Google Suggest is going abroad. It’s available to 155 domains in 51 languages.

Adjusting search suggestions for different languages and regions involves more than simply adding a feature. You have to understand locations and interest. For example, a search in the UK that begins with “liv” is probably headed for a query related to “Liverpool,” while in the US it would be for one of the most vital organs in the human body.

googlesuggestliverpool040209.jpg

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