Do a search for a broad keyword and you're likely to come across some local results in Google now. You don't even have to be signed into your Google account.
The local results appear along with a Google Map about mid-way down the page. It's hit or miss. I was able to produce the results for "golf" and "pizza" but not "coffee."
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.