Do a search for a broad keyword and you're likely to come across some local results in Google now. You don't even have to be signed into your Google account.
The local results appear along with a Google Map about mid-way down the page. It's hit or miss. I was able to produce the results for "golf" and "pizza" but not "coffee."
Must give props where props are do. Florist SEO Watch blogged about this over the weekend and was pointed out to Mike Blumenthal (where I learned of it) by Cathy Rhulloda.
