If you're not familiar, FriendFeed is a social aggregator. It's a site where you can see updates from most of the major social networks. Get Twitter, Facebook, YouTube, etc. updates all in one place. The great thing about FriendFeed is the ability to search user feeds for conversations about any given topic or brand.
Here's a video demonstrating the new interface:
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.