16.07 million unique visitors checked out AutoTrader.com in March, a record for the vehicle search site. Traffic was up 2 million from just two months prior, suggesting a shift in the way people are searching and shopping for cars.
Of course, increased eyeballs are only good news if they translate into conversions or action of some sort. Fortunately, for AutoTrader.com, they are seeing good news indeed. Contacts between shoppers and sellers (both dealers and private) were up 18% in March compared to the same month last year.
"The current state of the economy is accelerating the trend we've seen developing for some time," said AutoTrader.com President and CEO Chip Perry. "Now more than ever people want to make every dollar count and they want to know they're getting the right car at the right price from a dealer they can count on. And the Internet is the best way for buyers to find the information they are looking for."
What's your interpretation of AutoTrader.com's good fortune? Let us know your thoughts in the comments below.
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Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!