SEO News
Search

AutoTrader.com Sees Record Traffic in March 2009

johnson-nathania
by , Comments

16.07 million unique visitors checked out AutoTrader.com in March, a record for the vehicle search site. Traffic was up 2 million from just two months prior, suggesting a shift in the way people are searching and shopping for cars.

Of course, increased eyeballs are only good news if they translate into conversions or action of some sort. Fortunately, for AutoTrader.com, they are seeing good news indeed. Contacts between shoppers and sellers (both dealers and private) were up 18% in March compared to the same month last year.

"The current state of the economy is accelerating the trend we've seen developing for some time," said AutoTrader.com President and CEO Chip Perry. "Now more than ever people want to make every dollar count and they want to know they're getting the right car at the right price from a dealer they can count on. And the Internet is the best way for buyers to find the information they are looking for."

What's your interpretation of AutoTrader.com's good fortune? Let us know your thoughts in the comments below.

Related Reading:
Link Building Ideas for Local Auto Dealers
Auto Dealers Moving Fast Toward Online Video, Web 2.0 Marketing
CGM Changes Minds of Online Auto and Travel Buyers
AutoTrader.com Inks Portal Deal with Yahoo!


The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus