When Yahoo! announced that its quarterly earnings will be released Tuesday, April 21, I mentioned that it could be too soon to see any changes due to the installation of a new CEO in Carol Bartz. But, hopefully, I might be wrong.
AdGooroo has released its first quarter search engine data and they're showing Yahoo! as seeing an almost 10% increase in first page advertisers. Check out the chart below. Google and Microsoft both saw some decreases in at least one of the first three months of 2009. Yahoo! saw only gains.
"Unlike findings from previous reports, Google's Ad Coverage diverged significantly from its estimated growth in active advertisers in Q109. We haven't seen this in our analysis until now," said AdGooroo Founder and Chief Gooroo Rich Stokes.
Still, Google maintains a stronghold on the search advertising share:
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