SEO News
Google Analytics

Google Analytics to Release Change to change to Google.com search referrals

johnson-nathania
by , Comments

A change is coming to Google Analytics. The change involves the URL that shows the referral from Google search. Google provided the following example:

Right now, this would be the referral URL:

http://www.google.com/search?hl=en&q=flowers&btnG=Google+Search

In the future, it will look like this:

http://www.google.com/url?sa=t&source=web&ct=res&cd=7&url=http%3A%2F%2Fwww.example.com%2Fmypage.htm&ei=0SjdSa-1N5O8M_qW8dQN&rct=j&q=flowers&usg=AFQjCNHJXSUh7Vw7oubPaO3tZOzz-F-u_w&sig2=X8uCFh6IoPtnwmvGMULQfw

Google says that you (meaning the analytics GEEKS among us) should stop depending on "/search?" and start depending on "/url?".

The change will be rolled out gradually, per most Google updates. As usual, only a small percentage will experience the change at first.

Related Reading:

No Need to Freak Out Over Google Analytics Suddenly Disappearing
New Google Analytics Guide Offers Help for Beginners
Google Analytics Launches Skills Qualification Program
Bryan Eisenberg Publishes Comprehensive Google Analytics Guide


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus