A change is coming to Google Analytics. The change involves the URL that shows the referral from Google search. Google provided the following example:
Right now, this would be the referral URL:
In the future, it will look like this:
Google says that you (meaning the analytics GEEKS among us) should stop depending on "/search?" and start depending on "/url?".
The change will be rolled out gradually, per most Google updates. As usual, only a small percentage will experience the change at first.
No Need to Freak Out Over Google Analytics Suddenly Disappearing
New Google Analytics Guide Offers Help for Beginners
Google Analytics Launches Skills Qualification Program
Bryan Eisenberg Publishes Comprehensive Google Analytics Guide
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!