Susan Boyle is having the BEST WEEK EVER! As I'm sure you've seen by now, Boyle is the next big thing on Britain's Got Talent.
Google pulled out all the stops with its universal features. The results start with News then there are 2 YouTube videos, a result for a realtor in Long Beach (she's probably hating this about now), and then Blog results. Eventually, another Susan Boyle, an artist, gets first page treatment, before quickly being engulfed by more British singing sensation links.
I would like to point out that Susan Boyle achieved her special place in the limelight by being true to herself. She's an unemployed church volunteer who cared for her aging mother until she passed away in 2007.
So many times, and yes in the SEM industry, it's all about being like someone who got successful. Sure, we all need inbound links. But do you need to create a clone of work created by that "A-lister" you've placed squarely on a very high pedastal? No. It won't work for you. Just like in Britain's Got Talent or American Idol, you've got to take the ideas that inspire you and make them your own!
If you think I'm wrong to come to all of these conclusions based on a current television and YouTube sensation, I dare you to think again. Paul Potts pulled off the first singing shocker on Britain's Got Talent two years ago. His Google results today are almost as universal as Boyle's.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!