This week's "race" on Twitter to see who could get to 1 million followers the quickest has gotten on my nerves. I've never been a big fan of the "who can get the most followers" game, but usually they're easy to ignore.
This one bugged me. I don't mind celebrities using Twitter. But when I hear things like Oprah crowning Ashton Kutcher the "King" of Twitter, I think - why in the world does Oprah think she's the one who should make a proclamation?
I finally figured out why it's so annoying. Most of the time when a trend happens, it starts with celebrities. Then all the fans start wearing a fashion or driving a car or going on a certain diet or whatever.
But with Twitter, the celebrities practically came from out of nowhere and decided they were the most awesome thing to come to Twitter since, well, the millions of users who were already there.
I guess it's just that I've watched people in a variety of niches really advance Twitter, and then Oprah comes along riding coattails and interviewing celebrities.
Don't get me wrong, I love that Twitter is getting so much attention. For those of you who are trying to market your business via Twitter, having Oprah's fans on there certainly helps.
But for those of us geeks who've been on Twitter for a while, this just feels like the captain of the cheerleading squad trying to take over the yearbook. Or the chess club.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.