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Search Launches Ad Network to Reach In-Market Buyers

by , Comments is announcing the launch of AutoTrader Acccess, a new online advertising network designed to help advertisers reach in-market buyers. sees 15 million unique visitors a year. Their new Acces network can target buers by demographic, behavioral, and geographic characteristics. Access will aggregate a portfolio of sites which gives advertisers the ability to make one media buy across multiple publishers.

"As one of the top sites for in-market car buyers,'s visitors -- who spend an average of 30 minutes a month on our site -- are a highly engaged, attractive audience for companies trying to influence car purchase decisions," said Anne Steinhauer, vice president of national accounts. "By creating this network, can efficiently deliver our own highly engaged audience and, through the network, the highly targeted audiences that our advertisers also want to reach."

Related Reading: Sees Record Traffic in March 2009 Offers Comprehensive Car Search Tools
Marchex to Distribute Ads from Superpages Advertisers

SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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