AutoTrader.com is announcing the launch of AutoTrader Acccess, a new online advertising network designed to help advertisers reach in-market buyers. AutoTrader.com sees 15 million unique visitors a year. Their new Acces network can target buers by demographic, behavioral, and geographic characteristics. Access will aggregate a portfolio of sites which gives advertisers the ability to make one media buy across multiple publishers.
"As one of the top sites for in-market car buyers, AutoTrader.com's visitors -- who spend an average of 30 minutes a month on our site -- are a highly engaged, attractive audience for companies trying to influence car purchase decisions," said Anne Steinhauer, AutoTrader.com vice president of national accounts. "By creating this network, AutoTrader.com can efficiently deliver our own highly engaged audience and, through the network, the highly targeted audiences that our advertisers also want to reach."
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!