"Google for Advertisers" is a brand new site from the search engine giant, and as the title suggests, it's all about information for advertisers. Specifically, there are four primary things advertisers can do and learn on the site, per the Inside AdWords blog:
- Read up on our various media platforms. Get descriptions of Google's ad platforms and all of the supporting tools.
- Take a ride on 'The Marketing Cycle.' Learn how Google's solutions can be applied across the stages of an advertising campaign, including strategy, creative, media deployment, measurement and optimization.
- Stick it to a marketing objective. Google created a fictional marketing example (Pet Stick) to demonstrate how their tools work to solve specific goals.
- Build your personal 'toolkit.' When browsing the site, save Google tools that interest you by adding them to an online toolkit. It makes it easy to go back to them and share them with your colleagues.
What do you think about the new Google for Advertisers? Leave a comment below and let us know.
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Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!