"Google for Advertisers" is a brand new site from the search engine giant, and as the title suggests, it's all about information for advertisers. Specifically, there are four primary things advertisers can do and learn on the site, per the Inside AdWords blog:
- Read up on our various media platforms. Get descriptions of Google's ad platforms and all of the supporting tools.
- Take a ride on 'The Marketing Cycle.' Learn how Google's solutions can be applied across the stages of an advertising campaign, including strategy, creative, media deployment, measurement and optimization.
- Stick it to a marketing objective. Google created a fictional marketing example (Pet Stick) to demonstrate how their tools work to solve specific goals.
- Build your personal 'toolkit.' When browsing the site, save Google tools that interest you by adding them to an online toolkit. It makes it easy to go back to them and share them with your colleagues.
What do you think about the new Google for Advertisers? Leave a comment below and let us know.
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Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.